The Press Release
The National Pork Board Brings Healthy and Delicious Pork to BBQs Across America with Celebrity Chefs and Radio DJs
“Crash” cookouts to show African American consumers how easy it is to cook lean pork recipes on the grill this summer.
FOR IMMEDIATE RELEASE
DES MOINES, Iowa (May 26, 2015) – Summer signals the start of the grilling season, and the National Pork Board (NPB) wants to encourage Americans to spice up this year’s grilling celebrations with the unexpected flavor of lean, heart-healthy pork cuts. Incorporating healthier options into everyday occasions is important – especially for African Americans who disproportionally suffer from several heart disease categories such as high blood pressure and high blood cholesterol1.
“Pork should be a nutritious component of every family’s diet, especially with the lean cuts available,” said Celebrity Chef Tiffany Derry, a finalist on Season 7 of Bravo’s Top Chef and Top Chef All-Stars. “One easy way to do that is by changing your cooking methods like grilling over frying to achieve a healthier meal.”
Derry is one of four celebrity chefs teaming up with the National Pork Board for its African American consumer campaign, “DJ Grill Crashers.” The campaign aims to inspire African Americans to cook and enjoy pork in more creative and healthier ways. “DJ Grill Crashers” is an extension of the National Pork Board’s ongoing summer campaign, “The Grill Crashers,” that launched last week. The campaign includes a series of ‘crashes’ (or BBQ pork flavor takeovers) across the country where pork takes center stage at grilling celebrations as well as new pork-inspired recipes and tips. It also features the participation of comedic actor Donald Faison, an avid griller who will share how to create bold flavors on
the grill with juicy, tender pork chops.
Chef Joseph Paire, executive chef of Todd Grays Watershed (Washington D.C.), will kick off “DJ Grill Crashers” season in June followed by Todd Richards, executive chef and co‐owner of The Pig & The Pearl (Atlanta), Reynold Darthard A.K.A Chef Rey, executive chef of the Houston Rockets (Houston), and Tiffany Derry, chef and TV personality (Dallas). They will partner with radio personalities in their communities to crash BBQ cookouts in Washington D.C., Atlanta, Houston and Dallas, and will cook lean and delicious pork chop recipes with soulful side dishes.
“We are thrilled to partner with these four recognized chefs to bring the African American community healthy, flavorful and inspiring pork recipes,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “We hope to inspire people to crash their own cookouts with pork and make it a memorable experience for their family and friends.”
NEW AND HEALTHY RECIPES TO CRASH ANY COOKOUT WITH PORK
Let pork take over your grills this summer with one of four new healthy pork chop recipes. Perfect for a crowd or any family gathering, these chops pack in sweet, spicy, savory flavors – something for everyone.
- Cider-Brined Porterhouse Pork Chops – Brushed with a maple syrup and hard apple cider glaze, these Porterhouse chops go perfect with sweet potato salad or fresh succotash. This recipe is 290 calories and only has 7 grams of fat.
- Saucy Salsa Ribeye Bone-In Pork Chops – These saucy Ribeye chops – inspired by colorful Caribbean flavors – will sizzle on your grill all summer long. This recipe is 200 calories and only has 8 grams of fat.
- Sugar & Spice New York Pork Chops – Loaded with sweet and peppery flavors, these New York boneless chops make everything nice. This recipe has 250 calories and only 7 grams of fat.
- Pina Colada Ribeye Bone‐In Pork Chops – This soak‐up-every‐drop tropical sauce – combined with tender Ribeye chops – will bring you from the backyard to the beachside. This recipe is 180 calories and only has 7 grams of fat.
For best results, NPB recommends cooking your pork chops to an internal temperature between 145°F and 160°F with a 3 minute rest. Use a digital thermometer to check doneness and to ensure juicy, tender chops.
To watch grill crashers videos and find more pork recipes that will have summer grilling tasting great, visit PorkBeinspired.com/GrillCrashers. Follow Pork Be inspired on Pinterest, Facebook, Twitter and Instagram and share photos of backyard crashes featuring delicious pork recipes using #grillpork.
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About the National Pork Board
The National Pork Board has responsibility for Checkoff‐funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456‐7675 or check the Internet at www.pork.org.
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Media Contact
Yaneisy Blanco / Republica / yblanco@republica.net / 786-347‐4793
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1 American Heart Association. Avail:
http://www.heart.org/idc/groups/heart-public/@wcm/@sop/@smd/documents/downloadable/ucm_319568.pdf.
